We wanted to communicate a path of least resistance, an attitude to life and water-sports that helped keep our head in the game and focus on the prize no matter what hurdles have been put in the way.

Explore our Instagram and Facebook to see the meaning behind this is phrase if you don't know, then wear with pride.

- Lower profile snap back cap
- Adjustable plastic fastener, light grey under-peak lining, stitching eyelets, self fabric dome at top
- Mid weight
- 80% acrylic 20% wool
- Flat peak
- One size fits all


We’re a family owned and operated business based in Papamoa Beach, NZ.

5% of our sales revenue goes to mental health causes and is the basis of our “why”, read our full story by clicking here.


We aim to get your purchase to you as fast as humanly possible!

If you chose to have it shipped, we pack it that night and book the courier to collect the next business day. North Island often takes as little as one day and the South Island can be as quick as two days.

You can choose to pick up your item from our home based warehouse in Papamoa and could be ready within minutes. Pick up is available 24 hrs via our handy easy access pick up location. Instructions will be emailed when your order is ready to collect.

If we're traveling past your address and in the position to, we will drop off your purchase instead. Let's reduce the carbon footprint together if we can.